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Strategy Canvas Assignment

Strategy Canvas Assignment

Q This is the Strategy Canvas participation assignment. You are to pick a specific industry (not wine, airlines, circus, or any industry described in the text), and most likely a specific product category (e.g., laptops, running shoes, workout clothes) and list out the key factors on which the industry completes. You should have at least five factors, plus "price" (which is always a factor). Put these on a word document, and submit to the assignment dropbox by Sunday. This is worth 3 points.

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I have chosen the retail clothing industry and the product category of swimwear. The industry of retail clothing catering to swimwear competes on the following: • The pricing of the products is an important factor because there can be competitors trying to become cost-leaders. Brand-loyalty can be obtained by customers when low-cost swimwear products of good quality are provided to customers.